In my interview with Amy Ellis we discuss email micro-conversion interaction points, email length & content type and some tips for getting started
Just plain good advice for email marketing. And, I would add, know the end goal you want to achieve, even before you start writing your e-newsletter.
What is the exact point you want to get across to your readers, and what is the result you want? Those two things will help you form your subject line, your call to action and everything in between!
See on unbounce.com