Conversion Heroes Part 8: Email Marketing – An Interview with Amy Ellis from Mail Chimp

See on Scoop.itMarketing Your Small Business

In my interview with Amy Ellis we discuss email micro-conversion interaction points, email length & content type and some tips for getting started

Tia Ribary‘s insight:

Just plain good advice for email marketing. And, I would add, know the end goal you want to achieve, even before you start writing your e-newsletter.


What is the exact point you want to get across to your readers, and what is the result you want? Those two things will help you form your subject line, your call to action and everything in between!

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