Tips & Tricks Busy Professionals Can Use to Simplify Their Lives

Compliments of Ribary & Associates, LLC

www.tiaribary.com

April 2009

DEMYSTIFYING SOCIAL NETWORKING

Everywhere I turn I hear about the necessity of on-line social networking. Many of us, me included, are still trying to figure out the best way to capitalize on this new and exciting networking opportunity.

With so much new information coming in, it can be helpful to start with something familiar. So, I thought I'd share what I know works in traditional networking, that you can also apply to social networking. Here are five simple rules to get your social networking off to a powerful start:

Rule #1: Make sure your image is consistent with your brand and you appear "put together". In the online networking world, apply the same rules you would apply to an in-person networking event. You wouldn't go to an event without your shoes on, or your hair or clothes a mess. In the same way, be sure your online profile is complete, proofed and accurate. In addition, never say anything in the online world that you wouldn't say in a group setting at an event.

Rule #2: Show up consistently to make it work. Log on and reply to comments, friend or network requests, post comments, etc. Stay connected and engaged and you will develop a strong network. Just like any other form of networking, out of site = out of mind.

Rule #3: Be clear on what you need. In networking, the best results are achieved with clearly defined needs and a compelling message. In the on-line world sending a clear message is essential. There are many thousands of profiles on-line, so what makes yours unique? It's you and what you offer. Succinctly communicate the amazing result you bring to your clients. Likewise, be clear on whom your ideal client is or your network certainly won't be! Clearly state the market you serve and the types of clients you are looking for. Ask for what you need.

Rule #4: Be of service. You get real traction when you get people’s attention in a way that is meaningful to them. You add value when you help others make good connections, answer questions from your network, write and post useful articles or comments. Ask yourself, “Who can I connect this person to? What tidbit of information can I provide that will make a difference in this person’s business or life?” Make sure others know you are there to contribute.

Rule #5: Be active in your organization. The more involved you are in the organization, the more you'll get out of it. Host online events and put in time connecting others to valuable resources. You will get serious traction and attention when you help build the network with invitations and involve others in your community.

These are just a few ideas to ground the social networking world to something most of us are quite familiar with:  traditional networking. If you start with these simple rules, the task of social networking will be less daunting.

Finally, you will find me on BizNik, Linked In, and Naymze. If you'd like to connect with me there, I'd love to "see" you!

Wishing you endless success,

Tia

Community Support options

Helping Hands
This is an excellent alternative to taking your donated items to Goodwill. Helping Hands accepts clothing and household items smaller than a microwave. The non-profit helps teach individuals new skills and even offers computer courses. I was very impressed and happy to find this organization. Click here for more information.

Celebrate Success with Dress For Success 
Dinner - Fashion Show - Auction on Thursday, May 7th, 5:30pm. Location is the Portland Ballroom at the Convention Center. Please RSVP by April 24th. Support this worthy cause by spreading the word and reserving tickets here or call (503) 249-7300.

business building resources         

Women Entrepreneurs of Oregon
Here are several upcoming event links from WEO: Women in Business Party and Expo, MoneyWise Women's Conference, Member Marketplace and New Member Orientation, Turn Passion into Profit: What's Stopping YOU?, and Your Ethical Circle of Influence: What do you stand for?

Connectworks
Changing Rules: Doing Business in a New Economy, April 28th, 2009. Click here for event information.